Hydra Mix&Go is a product line developed within the well-established Naturscience brand, created to offer a pratical and refreshing hydration solution for everyday use.

The project invold the development of the visual identity for this new line, including the logo, packaging design, and a full set of promotional materials.

The creative brief called for a design that would feel colorful, fun, acessible, alligning with a mass-market positioning.
The final result combines vibrant colors, clear typography and a dynamic visual approach designed to stand at point of sale.